I noticed the other day that some of the organizers in The Scene (ie. Atlanta startup culture) are hosting a meetup to talk about the next steps needed by the startup community. In big bold letters are instructions detailing that possible attendees should evaluate themselves according to these criteria:
Who SHOULD Attend
If one of the following phrases describes you then you SHOULD attend this event:
- Entrepreneurs who “Swing for the Fences”
- Angel Investors, Venture Capitalists and Institutional Investors
- Service Providers that service the Startup Community
- Other Supporters of the Startup Community Ecosystem
Who Should NOT Attend
If one of more of these labels describes you more than one of the previous labels then you SHOULD NOT attend this event:
- Lifestyle Entrepreneurs (emphasis mine)
- Small Businesses using the Web for marketing
- People who prefer the security of employment
- Developers, Designers, Freelancers
- Internet and Network Marketers
- Interactive Agencies
No Lifestyle Entrepreneurs?
As a recovering wannabe “Swing For the Fencer”, I’m dismayed at the specific exclusion of lifestyle entrepreneurs. When did running a successful-but-not-Google-size business become a failure? Wouldn’t The Scene be much better off with dozens or hundreds of successful small businesses as opposed to a handful of mega hits and hundreds of failures? Let’s keep this list growing at a healthy clip, while keeping this one as small as possible. I know people love to throw around fail-fast as a mantra, but I prefer to win-slow. Successful small business that pays the bills? Put me down for one, please.
In my own experience, I was only able to truly get a shot at success when I stopped swinging for the fences. When I stopped dreaming about VC money, IPOs, and a Google buyout, I set about to actually building a revenue model for my projects. In addition, I stopped pursuing ventures that had no underlying business model besides the get-big-get-bought prayer. All of a sudden, I started making money. It’s not a lot, but it’s growing. I bunted my way to first base, and now I’m trying to figure out how to steal second.
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